Contributed compelling brand content for Esthetics, a premium eCommerce platform specializing in eco-friendly and artisan-crafted wooden panels. The goal was to create a powerful brand narrative that blends nature-inspired aesthetics with modern interior design values. The content invites users to explore the harmony of sustainability and style, helping build emotional engagement and trust with the brand.
Technical Contribution & Tools Used:
- WordPress CMS development and customization
- Designed and implemented using HTML5, CSS3, JavaScript, PHP
- Created responsive UI/UX using Bootstrap
- SEO optimization with Yoast SEO plugin
- Integrated appointment booking and contact forms via WPForms
- Ensured cross-browser compatibility and mobile responsiveness
- Handled MySQL database configuration for data management
- Version control with Git & GitHub
- Performed debugging and optimization for faster load times
- Deployed and maintained across staging and production environments
- Followed Agile methodology and participated in daily Scrum calls
- Managed QA testing and bug fixing during integration testing
- Used tools like Elementor, WPBakery, and Custom Post Types for design flexibility
Role & Responsibilities:
- Full-stack WordPress developer responsible for both front-end and back-end development
- Participated in client meetings and technical discussions to align project objectives
- Wrote and maintained clean, well-documented code
- Ensured smooth site deployment and ongoing performance tuning
- Provided technical documentation and support post-deployment
The result was a warm, engaging, and SEO-friendly content experience that supports Esthetics’ mission of bringing sustainable luxury into modern living spaces.